It’s been a pleasure building a Squarespace website for this wonderful after school program.!
The Zia Family Focus Center (ZFFC) is a non-profit, after school program specializing in enrichment classes for elementary school students. We believe that “family” means more than just the home. It extends to friends, neighbors, businesses, and institutions that work together to create a positive place to live.
New Website with Go Artist Go - www.ziafamilyfocuscenter.org
There is so much to say about the important work they do and it has been a pleasure working with them to showcase the amazing classes they offer including art, music, sports, cooking, nature exploration, dance, and many more.
Designing A New Website
The first steps in our journey to a new website were to meet and analyze the needs of ZFFC. A lot of times it is very easy to say you want a new website but it is important to realize why you need a new website and what role it will play in your overall digital marketing strategy. Once we had decided upon the content, images, template, and sitemap, Go Artist Go built a simple website that is easily manageable, maneuverable and properly set up with Search Engine Optimization (SEO). All content was sent via email and all images were sent via Google Photos. We designed a website that showcases their services with large, hi-res optimized images, followed with call-to-action buttons to help them maneuver through the website easily. Anchor links were also installed to help visitors find more information about each instructor.
Once the design was approved and edits were made, we moved to ensuring our page descriptions were in place and our tags, links, alt. text, etc were all up and working. We really value our customer service and are always as accessible and as helpful as we can be. After final edits which included changes to content, colors, design and pages we moved on to the last and final step which was to switch the old domain over to the new website. This can be a little daunting but at At Go Artist Go, we manage this entire process so our clients don’t have to!
Also, using keywords related to an after school program, we are now open to track our success and adjust as necessary. Their Google Business Page is now set up and they are ready to take reviews. Google search also now shows their hours and a link to their new website.