Zia Family Focus Center

It’s been a pleasure building a Squarespace website for this wonderful after school program.!

The Zia Family Focus Center (ZFFC) is a non-profit, after school program specializing in enrichment classes for elementary school students. We believe that “family” means more than just the home. It extends to friends, neighbors, businesses, and institutions that work together to create a positive place to live.

New Website with Go Artist Go - www.ziafamilyfocuscenter.org

There is so much to say about the important work they do and it has been a pleasure working with them to showcase the amazing classes they offer including art, music, sports, cooking, nature exploration, dance, and many more.

Designing A New Website

The first steps in our journey to a new website were to meet and analyze the needs of ZFFC. A lot of times it is very easy to say you want a new website but it is important to realize why you need a new website and what role it will play in your overall digital marketing strategy. Once we had decided upon the content, images, template, and sitemap, Go Artist Go built a simple website that is easily manageable, maneuverable and properly set up with Search Engine Optimization (SEO). All content was sent via email and all images were sent via Google Photos. We designed a website that showcases their services with large, hi-res optimized images, followed with call-to-action buttons to help them maneuver through the website easily. Anchor links were also installed to help visitors find more information about each instructor.

Once the design was approved and edits were made, we moved to ensuring our page descriptions were in place and our tags, links, alt. text, etc were all up and working. We really value our customer service and are always as accessible and as helpful as we can be. After final edits which included changes to content, colors, design and pages we moved on to the last and final step which was to switch the old domain over to the new website. This can be a little daunting but at At Go Artist Go, we manage this entire process so our clients don’t have to!

Also, using keywords related to an after school program, we are now open to track our success and adjust as necessary. Their Google Business Page is now set up and they are ready to take reviews. Google search also now shows their hours and a link to their new website.

Do you have a small business that needs an upgrade?

Kucera Fine Art Website

Creating websites for artists is such a unique experience! As an artist myself, and having worked for a gallery, I understand the value in showcasing artwork in creative ways. While most artists understand the importance of having a website, there is so much more than just having a presence. A well designed website could be the difference between a casual observer and a future collector. How you present yourself as an artist online; how your images are set up and thorough Search Engine Optimization (SEO) could make all the difference. We were delighted to help Ed with a new website using Squarespace! Take a look at www.kucerafineart.com and contact us to discuss your needs!

Ed Kucera is a fine art oil painter from Colorado. Through a colorfully rich pallet, clever composition, and perspective his work really comes alive. He reached out to Go Artist Go in the hopes of building a new website to portray his work in a more creative way. His old website was a bit outdated and didn’t really showcase his talents like it should and we were happy to oblige.

www.kucerafineart.com

His new website is up and ready! And while there is definitely a learning curve, using Squarespace allows our clients, such as Ed, to update their work themselves reducing the dependency on others. However, we are always here to support our clients with any help they may need with their new website. It was a pleasure creating a website for Ed and if you are an artist or small business looking for a new website to showcase your work, please don’t hesitate to contact us. While we are based in Albuquerque, NM, our digital marketing and website design services are perfect for artists throughout the country. We value relationships and take special time to understand what our clients are looking for.

Online Store Subscriptions with Squarespace

We were recently contacted by Red Rock Roasters, a local coffee shop in Albuquerque, that was looking to add a subscription service to their Squarespace store. Although Squarespace does have a subscription service, the integration was not what they were looking for and wanted to have more customization and to have both the option to purchase single orders or save 5% and subscribe. Having never attempted this before, we began to do our research.

It turns out that while Squarespace does indeed have a subscription service, it is limited in functionality and customization. We found a host of 3rd party apps that could be integrated into Squarespace but unless you paid $50+ you would be limited to their basic customization. We decided to use to Squarespace's own subscription service but to add numerous variables for each product including Size, Grind, Quantity to match what they were looking for.. While this was a bit time consuming, it allowed for visitors to easily guide between single purchase and subscription pages for each product.

Take a look at the new subscription service we added to Red Rock Roasters and please let us know how we can customize your Squarespace website!

https://www.redrockroasters.com

Raku Pottery Online Store with Steven Forbes-deSoule

Over the years, we have constantly been blown away by the quality, colors and formations of the many raku pottery vessels, sculpture and wall pieces done by Steven Forbes-deSoule.

We began by providing Steven with a new online store using Squarespace that highlights the beauty of his work. We added a raku firing page, an engaging home page and a blog to post his press and news. We also providing him with integrated SEO elements including keywords, optimized images and captivating copy. With our efforts Steven’s website has remained in the top 3 pages for “raku pottery” on Google since we began.

Shimmering Sea Flaired Vase

We have also worked hard to gain an engaged audience on Facebook and have helped him gain over 2,000 likes.

We continue to provide marketing support and consultation including SEO, website and social media management, blog development, press releases, newsletters and more. We enjoy sharing his beautiful ceramics with the world!

See more at www.stevenforbesdesoule.com/store.

Contact us to find out how we can help you grow or start your online store!

Sparking Creativity with Stephen St. Claire

Stephen St. Claire’s Home Page

It has been such a pleasure working with Stephen St. Claire in developing a new Squarespace website to showcase his art. When we met Steve, his website was in need of retiring, his images failed to showcase the true magnificence of his work, the layout and design were outdated and we were excited to help. Go Artist Go moved St. Claire Art to a sleeker design, adding a new artist statement, a new blog and more captivating images and descriptions.

“My oil painting technique is called Dialuminism (”light passing through”) and embeds metal leaf and oil paint within layers of solar resistant resin (for a thick, high gloss finish) or archival satin varnish (for a soft, satin finish). The light plays off some areas and casts shadows beneath others, creating a dimensional painting that changes in appearance depending upon where the viewer is standing in relation to the light source.”

Stephen’s incredible technique and incredible images really makes his work stand out. Adding new pages, keywords, a blog and increasing his social media engagement has really helped propel Stephen into a new creative front in the art of marketing. All this coincided with his new studio gallery in the River Arts District in Asheville, NC and has opened up new opportunities for him and his work. We are continually providing support and consultation for his marketing objectives including SEO (Search Engine Optimization), social media management, blog development, community outreach, press releases, market research, analytics and newsletters.

Landscape Art Website Page

“Jonathan has been awesome to work with. Basically, he does all the marketing tasks that I honestly just don’t have time for. He’s creative, energetic, and has some great connections. I will be using his services regularly. I would rather use him to pin-point market actual potential clients (collectors, designers, contractors, builders, etc.) and know these people are now aware of my work, than pay hundreds and hundreds of dollars for a magazine ad I never know if people actually pay attention to.”

— Stephen St. Claire